Here at Faces by Freda, we know we have the best team of makeup and estheticians around. That’s because we are passionate about making women feel amazing and confident through our skills and expertise. We have found that many skincare professionals can experience even more benefits from their career when they also take on the mindset of a small business owner, too. But you may be wondering what you can do to shift your thinking to include a more business-savvy approach?
Here are a few ideas:
Promote Yourself!
Do you have a social media account that you could use to promote what you do? If so, take some time to post a few things about the services you offer, what you love about your job and how it drives you to become better at what you do. If you want to take things a step further, join some social discussion groups where they would welcome your input and education into different discussions. This helps to establish yourself as a trusted and knowledgeable skin care professional with a larger audience.
Focus on Retention
Keeping your valued clients happy is so important when it comes to maintaining a steady stream of satisfied customers. Make client retention a priority by booking the next appointment before your guest leaves the building. Doing so makes life easier for everyone! Women today are busy, and when clients are booked ahead of time it keeps them organized and on track with their new skin care or brow regimen. Also, give your new clients a courtesy call to suggest products or techniques to help them recreate the look or results they want.
Talk About the Products
Along with the normal fun conversations we love to have with our clients, don’t forget to tell them about the amazing product you are using on their skin. Make a mental note to discuss the products you are using, and where they are available for purchase. You know these products help your clients get the look you are creating for them, so make sure they know what they need to accomplish it at home! Also, don’t forget to mention any product discounts and promotions that are happening, because you know most of us love hearing about a great sale!
We hope these tips help you to become more business-savvy! All this month we will be focusing on some great tools for makeup artists and estheticians who want to be the absolute best they can be. So keep checking back each week for more great tips and tricks from Faces by Freda!
