At Faces by Freda, we work hard to stay on top of the latest skincare research and provide only the best products to our clients. We are honored that they faithfully return to us time and time again. Whether it’s to get the latest trends in makeup application, skincare routines, or weekly appointments to keep the perfectly arched eyebrow; keeping our clients happy is the most important thing we do. When you love what you do, it makes it easy to keep your focus on client satisfaction. We want the best for all our clients.
So, what are our secrets to keeping clients so happy? Here are some of the ways we make sure our clients keeping coming back for more:
Offering Truly Exceptional Service: The word “exceptional” is a powerful one but it needs to be because it’s the most important thing we do. It’s not simply “good” or “nice,” we are constantly working to exceed the expectations of our clients whether it’s their first or 50th visit. When thinking about delivering exceptional service, try thinking of something your clients wouldn’t necessarily expect to receive during their appointment with you. This could be something like a free sample of a product you’d love for them to try or a hot cup of coffee when they walk in the door. We always want our clients to feel as special and valued as they are, share some love with them.
Create a Care Plan: Learning new skincare techniques or achieving the perfect brow design is not typically something that happens with just a single visit. Because of this, we always encourage getting into a specific skincare routine and creating plans for our clients to help them truly master the look they desire. It is so important to make sure clients understand their products when they walk out the door.
Get Personal: At Faces, we are so lucky to have some of the same clients today as the day we opened. It’s so much fun to see all the life changes – we celebrate graduations, marriages, births of their babies, grand babies, and the list goes on – and it’s one of our most cherished things at Faces. We love celebrating our clients and being a part of their life. Our business is about more than just beauty, it’s about the people we serve and knowing who they are and how we can help them to live the best lives possible. Ask your clients questions about their lives – you might be surprised at what it can do for both your business – and your heart.
We hope these tips help you to not just improve your client retention, but also the level of service you are able to provide to your clients! We have the best clients and we work hard to make sure they know how truly great they are.
